LOGIB BI Analytic analysis and sales guidelines

Logic BI is a multi-layer information system developed by Logic enabling to receive the hotel's situation picture in comparison to the competitors in an accurate, continuous manner. Logic BI's decision making regarding dynamic pricing management is made in real time. Using this system enables the hotel management to establish the room pricing policy in view of the significantly changing local and regional room exchange. The ability to set the right price at the right time for the right channel and right client is a prerequisite for guaranteeing successful sales and meeting defined budget terms.

Until today, the ability to analyze hotels' internal conditions while reflecting the external situation was limited and required considerable manual work. Logic BI is actively connected to the hotel's existing systems and synchronizes performance data in reference to pricing to the hotel's external systems, including market analysis and competitors' inspection systems. This synchronization creates an actual infrastructure for decision making that supports Logic RoomFixer in a way that enables decision making which is based on automatic information management. This information transform is an extremely accurate management of the revenue and sales policy compared to market margins in real time.

Logic BI introduces the following capabilities
Annual revenue budget analysis

One-quarter-forecast annual budget analysis on a monthly and weekly level in comparison to the hotel's sales performance. The implication is receiving a clear hotel management level forecast of the approved seasonal / annual plan. This analysis constitutes a basis for making strategic decisions in respect of sales offers and sales limitations while constantly adhering to the budget goals as defined. Logic teams, who work with the hotel management under full cooperation, provide reliable, accurate information including sales recommendations that change according to the approved annual pricing structure.

Establishing a pricing policy

Logic BI presents ongoing warning reports in order to examine the correct price structure at any given moment in comparison to performance goals. The system constantly transfers information to the RoomFixer system which, based on the Logic BI's recommendations, handles the hotel rooms distribution according to the most profitable rate according to external supply and demand data and hotel occupancy at each point of time.

Ongoing sales instructions

LogicBI forwards accurate sales instructions based on algorithms of examination versus hotel occupancy, external databases and revenue management rules. The system performs a methodical examination in a multi business parameter environment, examines supply, demand, hotel occupancy and hotel sales forecast, and defines the desirable sales policy.

Logic Tip

We currently have advanced capabilities to perform hotel segmentation analysis inside and outside the hotel for a single hotel and for a hotel chain.