Channels Management
What is sales channels management?
This is essentially the global room and accommodation exchange in various destinations around the world. According to researches, this area is becoming the central arena for selling hotel rooms. The area of online sales channels is a broad, complex area, one that requires specialty and day-to-day work in order to meet the pace of changes and dynamics. It is characterized by the rapid entry of new players with specific geographical and cultural properties whose influence on the ability to sell rooms of a hotel / hotel chain is enormous.
Logic employs some experts and engages in constant research in this evolving field.
It is currently customary to classify online sales channels into five different categories:
- B2C (Business to Consumer) including Booking, Expedia and others that sell to the end customers.
- B2B (Business to Business) including Tourico, Hotel Beds and others that sell to the touristic food chain, travel agencies and local travel agents.
- Business channels that mostly sell to the business and institutional market, including GDS and LDS.
- The website of the hotel / chain.
- Meta Search engines, including Google Hotel Finder, Trip Advisor, hotelscombined, trivago and others that advertize OTAs (online travel agents) and hotels in lists according to various search criteria allowing referral to the sales website itself.
Logic employs experts in in online sales channels management. With deep familiarity with the global sales channels arena, we are well prepared to provide your hotel continuous services using the Logic RoomFixer system which offers three different levels of processes and services:
- Channel connection technological management - responsibility to the continuity of listing of all hotel rooms, with the appropriate sales offers and sales limitations per channel as a dependency on the nature of the hotel and its clients.
- Channel connection commercial management - full handling of the entire commercial range of channel connection, from signing the hotel at the appropriate channel with Logic as hotel representative opposite the channel to booking control and monitoring processes and money collection and transfer to the hotel.
- Surfer's feedback - handling the area of surfers' feedbacks and providing tools and guidelines for handling this complex, sensitive issue.
Logic's role is to implement in practice revenue management models distributing them in a huge variety of channels professionally, accurately and in real time.