roomfixer

Logic's RoomFixer is a multi layer, highly sophisticated system designed as a tool for distributing rates of guestrooms for single hotels and hotel chains in local and global sales channels in order to significantly increase the number of e-transactions for the hotel. The system provides the hotel with an analytic capability to choose the distribution channels, set rates and define a variable mix of commissions as a dependency in a very large number of factors, from room occupancy to competitors' activity, everything in accordance with the hotel's goals.

Logic employs analysts and algorithm analysts in order to be able to create multi-variable equations in an area that weights numerous components and unknowns. The rare combination of in-depth technological understanding, understanding of the hotels commercial area and understanding of information distribution coupled with understanding the touristic industry creates unrivalled synergy for the creation of real-time effective sales mechanisms that operate against the background of market changes and constantly take into consideration occupancy and selling price correlation and ensure the increase of profit margins.

In practice, the result is that the hotel rooms are distributed to various tens and hundreds of thousands sales channels under a single, variable commission agreement in accordance with the hotel's occupancy and needs. In order to ensure that a single room is sold at the highest possible rate and for the lowest possible commission, in accordance with supply and demand, while striving to meet budgets and constantly examining previous seasons and years, RoomFixer is a global distribution system that includes online access and connectivity, Internet marketing services and booking solutions.

Efficiency and impact

RoomFixer can be connected to tens of thousands of OTA's (online travel agencies) and sales agencies in about 200 countries. RoomFixer deals with increasing the online presence of the hotel or chain on the Internet and is in fact the most efficient, cost effective way to get exposure to millions of potential guests across the world.

RoomFixer is a unique product in the Channel Management area having three parallel aspects of activity:

Commercial aspect

Providing a commercial framework for entering into an attachment with an extremely wide range of international online sales channels. The attachment is made based on Logic's agreements with Logic mediating the negotiations at agreement signing level and managing the commercial relationship with the channel throughout the term of the attachment, including clearing and collection services with the channel for bookings. The implication for the hotel is less exposure, less management overheads and more profits.

Business aspect

RoomFixer is a winning combination between technological and analytic models that creates an optimal correlation between the commission rate and channel according to a frequently variable commission model and the selling price of various hotel rooms at every given moment. Data analysis and setting rates are based on a constant analysis of a variety of components in order to increase sales and profit margins.

Technological aspect

Using RoomFixer, Logic is responsible for the technological connection to the various sales and distribution channels and for ensuring that the hotel's products appear accurately in the various sites, both in terms of hotel and room information, and in terms of price, sales offers, sales limitations etc.

RoomFixer – the future is already here!